Today we are going to talk about a blockbuster ad which made me think, “How can a paint ad be so cool?!” Yes friends, I am talking about the new ad of Asian Paints Ultima Protek—in which Ranbir Kapoor is made a spy, the magic of Graphene technology is shown, and the concept of a Safe House is so thrilling that it feels like I am watching a movie! So I will tell you why this ad is such a hit!
“I saw it for the first time So I thought… Is there a new Netflix series?!”
Yesterday morning, when I was scrolling, suddenly an ad came—thrilling BGM, background of Moroccan desert, and then… Ranbir Kapoor! His entry in slow-motion, wearing a black jacket, and a mysterious look like a spy. I thought, “Is this Ranbir! But where did this go?” As soon as the title of the ad came up, I realized—Asian Paints Ultima Protek!
I was shocked. I never thought that a paint ad could be so cinematic. Camera angles, locations, and Ranbir’s swag—everything was top-notch. Then came a scene where Ranbir has to run away from the villains, and he hides in a safe house.
This safe house is shown to be protected by Asian Paints’ new Graphene-powered Ultima Protek. The dialogues are also awesome: “Home security is the biggest security.”
So Here I will give you complete details about the Asian Paints Ultima Protek Ad Cast, crew and much more, so without wasting much more time lets see.
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Asian Paints Ultima Protek Ad Cast & Crew:
Ranbir Kapoor
Lead Actor
- Birth & Family – Born on 28 September 1982 in Mumbai.
- Bollywood Debut – Started his career with Saawariya (2007)
- Personal Life – Married Alia Bhatt in 2022
- Upcoming Movies – Working on Ramayana and Animal Park.
- Football Lover – Die-hard FC Barcelona fan and co-owner of Mumbai City FC.
- Private Nature – Not on social media, prefers to keep his life low-key.
Shimona Surendarnath
Lead Actress
- Full Name – Shimona Surendarnath, also known as Shimz.
- Instagram Presence – Active on @shimona.nath with 27.3K followers.
- Profession – Artist, actress, and entrepreneur.
- Founder – Runs @of_purpose, possibly a creative or business venture.
- Private Life – Keeps a balanced mix of personal and professional updates.
Who is the female lead? Shimona Surendarnath! You might not have heard this name before (I hadn’t either), but she has played the role of a scientist who gives Ranbir access to the safe house. Her screen presence is simple, but effective.
Who is the director?
- Shashanka Chaturvedi—who has directed many iconic ads before.
- Creative team? Ogilvy India, whose CCO Sukesh Nayak has given next-level storytelling to this ad. Ogilvy people always know how to mix emotions and technology in ads.
Fun Fact:
When I researched, I found out that this ad was shot in Morocco! The same golden deserts, ancient buildings… the budget must be amazing too 😉.
Asian Paints Ultima Protek Advertisement Details
| Brand | Asian Paints |
|---|---|
| Brand Ambassadors | Ranbir Kapoor, Shimona Surendarnath |
| Theme Of Ad | “The Safe House” |
| Country | India |
| Product Name | Asian Paints Ultima Protek (Graphene-powered paint) |
| Ad Agency | Ogilvy India |
| Duration | 30 seconds |
| Ad Release Date | November 23, 2024 |
| Ad Shoot Location | Morocco (North Africa) |
| Campaign Name | “Protection powered by Graphene” |
Graphene Technology: This is Asian Paints’ Secret Weapon!
Now, the most interesting part of the ad—Graphene! I got confused at first: “Graphene? That’s what I studied in chemistry class, right?” Yes, that same super-strong layer of carbon atoms! Asian Paints has used this in their Ultima Protek paint.
As soon as he enters, the enemy’s bullets and heat waves all bounce back from the paint layer. Seeing the visuals, it seems as if Iron Man’s suit is on the wall!
Why? Because it is made of Graphene:
✔ Waterproof: Rain, humidity – whatever, the wall is safe.
✔ Durable: This paint gives a warranty of up to 12 years!
✔ Heat Resistant: Protects the house from UV rays.
“Safe House” Concept: Why is it so relatable?
The core idea of the ad—Safe House—is a house that protects from every problem. Nowadays, where pollution, extreme weather, and maintenance issues are so common, this concept directly touches the hearts of the audience.
The idea of making Ranbir a spy is also smart. Even a spy needs a safe space, and we all want to feel the same security in our homes. Ogilvy has done a genius job by blending both emotions and practicality.
My Favorite Scene:
When Ranbir goes inside the safe house, and the camera shows relief on his face in slow motion. Seeing that moment, I remembered my home—”Yes friend, home itself gives peace.” ❤️
Legacy of Asian Paints: Why are they ahead of all in ads?
Asian Paints ads have always been emotional and innovative. Remember the “Har Ghar Kuch Kehta Hai” campaign? Or the “Diwali ki Raunak” ad? Their every ad is like a small film.
This time, they have focused on technology, but without making it boring. Explaining technical terms like Graphene through Ranbir’s spy story… genius! Competitors will now have to think, “Why couldn’t we think like this?”
Friends, Let me tell you that I have made a many blog post about advertisement cast and model names like, Kellogg’s Muesli, Maggi, Hamam Soap, Groww, Rupay Credit Card, and much more you must check it once.
Asian Paints Apex Ultima Protek
Exterior Paint
- Brand: Asian Paints
- Colour: White
- Finish Type: Matte & Glossy
- Coverage: 80-100 sq. ft./L per coat
- Net Quantity: 20,000 milliliters
- Item Form: Liquid
- Included Components: Paint
- Size Options: 20L (Pack of 1) – ₹13,148.00, 10L (Pack of 1) – ₹6,804.00, 4L (Pack of 1) – ₹2,915.00.
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Watch Asian Paints Ad
Final Verdict
Friends, honestly, I have seen this ad so many times that I have memorized the lines. Ranbir’s swag, Shimona’s calm presence, Morocco’s stunning locations—all together make a money-spending experience!
Asian Paints showed that a product ad is not just for showing features. It should have storytelling, emotions, and entertainment.
And yes, after understanding the basics of Graphene technology, I feel that I should have paid attention in science class!
How did you like this ad?
Tell us in the comments! And yes, if you haven’t seen it yet, do go to YouTube and watch this ad with 28 million views. Don’t skip – you will remember!
If you liked this article, don’t forget to share it! And if you have any suggestions, let us know. We will meet you in the next blog.
